• NRW joins SXSW

    GERMANY’S DIGITAL POWERHOUSE

    NORTH RHINE-WESTPHALIA

    CITY OF COLOGNE

     

     

     

     

  • WELCOME

    Straight from the heart of Europe, the delegation of Germany´s biggest state sets course for Austin, Texas. From March 10 to 15, SXSW 2017 will see more than 70 of the finest media, tech and creative entrepreneurs & experts from North Rhine-Westphalia (short: NRW) and the City of Cologne

     

     

    Meet us and our special guests on site: whether it´s clinking glasses at our Meet & Greet Cocktail and Party with authentic German food & beer or getting entertained + informed at our fabulous & fun program in the official SXSW program, at the German Booth of the Trade Show or at the German Haus @Baracuda on 611 E 7TH Street.

     

     

    Scroll drown and learn more about the most recent program updates, where to meet us at SXSW 2017 and how to get in touch with the delegation members. Grab the chance, we´ve got a lot to offer. Looking forward to meeting you at SXSW!

  • THE PROGRAM

     Germany’s Digital Powerhouse

    Digital Sessions | Party | Presentations

  • Connected Mobility
    Talk & Networking


    Presented by Messe Frankfurt & ZEIT Online

     

     

     

    Sunday, 2017-03-12 | 12.00 p.m. – 15.30 p.m.
    German Haus@Barracuda | 611 E 7TH Street | Austin

     

     

    Who will be driving innovation in the mobility sector, the old automotive industry or the Valley? Which key technologies will make the difference? And what are the most pressing security challenges of the connected car era? Join our discussion with Daimler CEO Dieter Zetsche and other opinion leaders – presented by Messe Frankfurt and ZEIT Online.

     

    With:

    • Dieter Zetsche, Daimler, Stuttgart
    • Chris Valasek, Uber Advanced Technologies Center, Pittsburgh
    • Dr. Charlie Parker, Nuance Laboratory for AI and Natural Language Procession, Sunnyvale
    • Christoph Bornschein, Digital Guru, Berlin

     

    German Lab


    Exhibits

     

     

    Saturday, 2017-03-11 | Noon – 20.00 p.m.
    German Haus@Barracuda | 611 E 7TH Street | Austin

     

     

    Join our try it out lab at German Haus and experience the latest technology and hardware trends from Germany.

     

    With:

    • Big Rep, Berlin
    • Holodeck, Nuremburg
    • Holoplot, Berlin
    •  LAVAlabs, Dusseldorf 
    • Viva con Agua, Hamburg

     

    Community Matters:

    The Role of Communities for a Thriving Digital Ecosystem


    Panel

     

     

    Saturday, 2017-03-11 | 03.00 p.m. – 04.00 p.m.
    German Haus@Barracuda | 611 E 7TH Street | Austin

     

    Evolving (digital) ecosystems are often build bottom up rather than top down. Mostly a key group of people determines its future identity. This session looks behind the scenes: Why does community matter?


    With:  

    • Mathias Härchen (Digital Hub Cologne)
    • Helen Köpmann (Innovation Unit at European Commission & DG Connect, Brussels)


    Host: Niko Woischnik (Tech Open Air/TOA Media, Berlin)

     

     

    Smarter Cities:

    Meet this Year´s Top German Startups at SXSW


    Pitches

     

    Saturday, 2017-03-11 | 04.00 p.m. – 05.00 p.m.
    German Haus@Barracuda | 611 E 7TH Street | Austin

     

    This pitching session features our top startups from Germany at SXSW in the Smart Cities area.

     

    With:

    •  Benjamin Ambros, evopark, Cologne
    •  Mesut Yilmaz, Gesture Powered, Herne
    • Jetlite, Hamburg
    • Nüwiel, Hamburg

    Jury: Marc Hümmer (Vaillant, Remscheid), Mischa Wetzel (innogy Corporate Ventures, Berlin) and more

    BW-NRW-RLP Germany Party

    Hosted by North Rhine-Westphalia & Baden-Wuerttemberg

    powered by Rhineland-Palatinate

     

    Party

     

    Saturday, 2017-03-11 | 08.00 p.m. – 02.00 a.m.
    German Haus@Barracuda | 611 E 7TH Street | Austin

     

     

    Famous German potato salad, sausages, beer and various DJs – meet the creative minds of North Rhine Westphalia, Baden Wuerttemberg and Rhineland-Palatinate. More info at german-haus.com

     

    German Lab


    Exhibits

     

     

    Sunday, 2017-03-12 | 10.00 a.m. – 20.00 p.m.
    German Haus@Barracuda | 611 E 7TH Street | Austin

     

     

    Join our try it out lab at German Haus and experience the latest technology and hardware trends from Germany.

     

    With:

    • Antelope, Frankfurt
    • Big Rep, Berlin
    • Grammofy, Stuttgart
    • Holodeck, Nuremburg
    • Holoplot, Berlin
    • LAVAlabs, Dusseldorf
    • MediaApes, Neustadt
    • Toposens, Munich
    • Viva Con Agua, Hamburg

     

     

    Virtual Reality:

    Meet this Year´s Top German Startups at SXSW
     

    Pitches

     

    Sunday, 2017-03-12 | 11.30 a.m. – 12.30 p.m.
    German Haus@Barracuda | 611 E 7TH Street | Austin

     

    This pitching session features our top startups from Germany at SXSW in the VR area.

     

    With:

    • Experimental Games, Berlin
    • Gamewheel, Berlin
    • Sebastian Kreutz, Holocafé, Dusseldorf
    • Holodeck, Nuremberg
    • Holoplot, Berlin
    • Viorama, Berlin

    Jury: Bastian Bauwens (XING, Hamburg), Christian Hanke (Edenspiekermann, Hamburg) & Andreas Lenz (T3N, Hannover)

    Meet our Top VR and Media Startups


    Presentation

     

    Sunday, 2017-03-12 | 12.00 p.m. – 02.00 p.m.
    German Pavilion@Austin Convention Center | Booth 1009

     

     

    This session features our top startups from Germany at SXSW in the VR and media area.

    With: Fabian Ewenz, Quizblix, Cologne

     

    Lifestyle & Entertainment:

    Digital Disruption and Transformation in Sports


    Panel

     

    Sunday, 2017-03-12 | 12.30 p.m. – 13.30 p.m.
    German Haus@Barracuda | 611 E 7TH Street | Austin

     

     

    New digital and social platforms as well as technologies are transforming the sports business. The panel will discuss the role and impact of digital media in the sports ecosystem and its driving force in internationalising European sports.

     

    With:

    • Mirta Gilson (make.tv, Cologne)
    • Andreas Heyden (Bundesliga/DFL Digital Sports, Cologne)
    • Britta Sölter (Athletia Sports, Cologne)
    • Rudolf Vidal (FC Bayern Munich, Munich)

    New Media:

    Meet this Year´s Top German Startups at SXSW


    Pitches

     

    Sunday, 2017-03-12 | 03.00 p.m. – 04.00 p.m.
    German Haus @ Barracuda | 611 E 7TH Street | Austin

     

     

    This pitching session features our top startups from Germany at SXSW in the New Media area.

    With:

    • Audio Technology, Skanderborg/Denmark
    • elceedee, Mannheim
    • Grammofy, Stuttgart
    • Groovecat, Mannheim
    • Guzz, Weingarten
    • HitchOn, Mainz
    • livyu, Winnweiler
    • Make.TV, Cologne
    • Media Apes, Neustadt
    • Fabian Ewenz, Quizblix, Cologne
    • Smoope, Stuttgart
    • Stagelink, Berlin

     

    Jury: Bastian Bauwens (XING, Hamburg), Christian Hanke (Edenspiekermann, Berlin) & Andreas Lenz (T3N / t3n.de, Hannover)

     

     COCKTAIL

    Germany’s Digital Powerhouse hosted by NRW and City of Cologne

     

    Party

     

    Sunday, 2017-03-12 | 04.00 p.m. – 06.00 p.m.
    Austin Convention Center | SXSW Trade Show | German Booth

     

     

    Meet the creative and startup minds of North Rhine-Westphalia, Germany’s digital powerhouse with its highly professional cultural landscape, numerous major global events and creative industries concentrating in the City of Cologne.

     

    With:

    • Alexander Hoeckle (IHK Cologne)
    • Claudia Jericho (CREATIV.NRW, Cologne)
    • Jan Lingemann (Mediennetzwerk NRW, Duesseldorf)

    German Lab


    Exhibits

     

    Monday, 2017-03-13 | 10.00 a.m. – 20.00 p.m.
    German Haus@Barracuda | 611 E 7TH Street | Austin

     

     

    Join our try it out lab at German Haus and experience the latest technology and hardware trends from Germany.

     

    With:

    • Big Rep, Berlin
    • Deoxy Technologies, Munich
    • Holoplot, Berlin
    • Horse Analytics, Hannover
    • Inveox, Munich
    • LAVAlabs, Dusseldorf
    • Viva Con Agua, Hamburg

     

    Intelligent Future & Wearables
    ARTE: Immersive Theatre and VR Spaces or Technology meets Lifescience

    Presented by Berliner Festspiele & ARTE

     

    Presentation

     

    Monday, 2017-03-13 | 04.00 p.m. – 05.00 p.m.
    German Haus@Barracuda | 611 E 7TH Street | Austin

     

     

    "Analog arts in the digital age" between Berliner Festspiele, the leading institution in Berlin to explore art and new formats, and the European cultural channel ARTE is dedicated to bridge the two worlds: theatre and VR. The new program intends to merge aesthetic developments from various disciplines and to render them for the audience.

     

    With:

    • Wolfgang Bergmann (ZDF / ARTE, Mainz)
    • Mona el Gammal (Mona el Gammal, Berlin)
    • Kay Meseberg (ARTE G.E.I.E., Strasbourg)
    • Dr. Markus Nievelstein (ARTE, Baden-Baden)
    • Philipp Wenning (INVR, Berlin)

     

     

    Intelligent Future & Wearables:

    Meet this Year´s Top German Startups at SXSW


    Startup-Pitches

     

    Monday, 2017-03-13 | 05.00 p.m. – 06.00 p.m.
    German Haus@Barracuda | 611 E 7TH Street | Austin

     

    This pitching session features our top startups from Germany at SXSW in the Intelligent Future & Wearables area.

     

    Health/MedTech/Bio:

    With:

    • BioAart, Berlin
    • Connected Health, Hamburg
    • DEOXY, Munich
    • Retrobrain, Hamburg
    • Timo Bäcker, Christopher Zeppenfeld, SWARM Protein, Cologne

     

    Wearables/Smart Data:

    With:

    • Antelope, Nuremburg
    • Big Rep, Berlin
    • Datarella, Munich
    • Horse Analytics, Hannover
    • Miito, Berlin
    • Toposens, Munich
    • Jury: Jörg Mühle (Heise, Hannover)
    • WattX, Berlin

    Audiovisual:

    Transforming Radiodrama into the Digital Age


    Official SXSW Panel

     

    Tuesday, 2017-03-14 | 02.00 p.m. – 03.00 p.m.
    Austin Convention Center | Room 5ABC

     

     

    Todays radiodrama enters threedimensional storyworlds and interacts with its audience, transforming them into participants. German public broadcaster WDR is constantly exploring new ways, not only of distributing but of thinking auditive storytelling.

     

    With:  

    • Wolfram Kähler (WDR, Cologne)
    • Martina Müller-Wallraff (WDR, Cologne)

     

    Music:

    Music Tech Get Together


    Networking

     

    Tuesday, 2017-03-14 | 04.00 p.m. – 06.00 p.m.
    German Haus@Barracuda | 611 E 7TH Street | Austin

     

    Meet Audiotool & Stagelink from Germany and many more tech music companies.

    With:

    • Mirta Gilson, Audiotool, Cologne
    • Stagelink, Berlin

    Intelligent Future & Wearables
    ARTE: Immersive Theatre and VR Spaces

    Presented by Berliner Festspiele & ARTE


    Presentation

     

    Tuesday, 2017-03-14 | 04.00 p.m. – 06.00 p.m.
    German Haus@Barracuda | 611 E 7TH Street | Austin

     

    "Analog arts in the digital age" between Berliner Festspiele, the leading institution in Berlin to explore art and new formats, and the European cultural channel ARTE is dedicated to bridge the two worlds: theatre and VR. The new program intends to merge aesthetic developments from various disciplines and to render them for the audience.

     

    With:

    • Wolfgang Bergmann (ZDF / ARTE, Mainz)
    • Mona el Gammal (Mona el Gammal, Berlin)
    • Kay Meseberg (ARTE G.E.I.E., Strasbourg)
    • Dr. Markus Nievelstein (ARTE, Baden-Baden)
    • Philipp Wenning (INVR, Berlin)
  • GETTING THERE

    German House

    German Haus @ Baracuda | 611 E 7TH Street | Austin

  • Convention Center

    77 Rainey St 77 Rainey St | Austin

  • WHO WE ARE

    Jens Albers

    Diocese of Essen

    Deputy Press Spokesman

    Benjamin Ambros

    evopark GmbH

    Head of Operations

    Timo Bäcker

    SWARM Protein

    Co-Founder

    Roland Berger

    City of Cologne

    Head of Media and Internet Department

    Matthias Botsch Böttcher

    Rough Trade Distribution

    Director Sales & Repertoire

    Michael Brink

    LAVAlabs moving images

    GmbH & Co. KG

    Managing Director, CEO

    Marcus Bünte

    Wintrup Musikverlag

    General Manager

    Ingmar Cario

    WDR

     Head of Strategy & Innovation, TV

    Ulrike Coqui

    Ministry of Economic Affairs, Energy and Industry of the state of North Rhine-Westphalia

    Deputy Head of Section

    Creative Industries

    Katrin Day

    WDR

    Senior Editor & Project Manager; Strategy & Innovation

    Stefan Domke

    WDR

    Editor/Journalist; VR Task-Force

    Ina Eck

    Bavaria Entertainment GmbH

    Creative Producer

    Cem Ergün-Müller

    Deutsche Telekom AG

    Founder Startupnight

    Fabian Ewenz

     

    Quizblix

    Founder

    Oliver Fuchs

    Bavaria Entertainment GmbH

    Managing Director

    Mirta Gilson

    Audiotool

    Head of Business Development

    Dennis Grimm

    VERY US NETWORK a division of WVG Medien GmbH

    Content & Marketing Director

    Hartwig Habermann

    habermann² GmbH

    Managing Director & Partner

    Mathias Härchen

    Digital Hub Cologne GmbH

    CEO

    Achim Hepp

    Virado

    Chief Digital Officer

    Andreas Heyden

    DFL Digital Sports GmbH

    Vice President Business Information & Services

    Alexander Hoeckle

    Cologne Chamber of Commerce & Industry

    Director International and Business Section

    Philipp Hoffmann

    Rushlake Media GmbH

    Founder / Managing Director

    Frank Horn

    kpunktnull

    Partner der digitalen Strategieberatung

    Andreas Jacobi

    Make.TV GmbH

    CEO

    Claudia Jericho

    CREATIVE.NRW – Competence Centre for Creative Industries

    Head of the Competence Centre

    Katharina Knocke

    WDR

     Senior Editor; Cross-Media & Social Media

    Thomas Knüwer

    kpunktnull

    Founding Partner

    Michael Kollatschny

    Endemol Shine Beyond

    Germany GmbH

    Managing Director

    Hans Landwehr

    TRO GmbH

    Managing Director

    Jan Lingemann

    Mediencluster NRW GmbH

    CEO

    Rüdiger Maeßen

    Ketchum Pleon GmbH

    Managing Partner

    Thomas Markert

    DFL Digital Sports GmbH

    Director Visual Design

    Alexander Mühl

    Havas Duesseldorf GmbH

    Managing Director

    Rolf Mütze

    LAVAlabs moving images GmbH & Co. KG

    Jörg Mühle

    Heise Medien GmbH & Co. KG

    Member of the Board

    Markus Nievelstein

    ARTE Deutschland

    Chief Coffee Officer

    Till Ohrmann

    Jolly Roger UG

    CEO/Co-Founder

    David Ohrndorf

    WDR

    Editor/Journalist; VR Task-Force

    Arne Orgassa

    WDR

    Senior Editor & Project Manager, Strategy & Innovation

    Marc Radermacher

    Encoding Management Service – EMS GmbH

    CEO

    Scherin Rajakumaran

    LAVAlabs moving images GmbH & Co. KG

    Head of Film Department

    Lena Raschke

    Deutsche Telekom

    Senior PR Manager

    Dr. Martina Richter

    HMR International

    GmbH & Co. KG

    Managing Director

    Rudolf Runge

    runge.tv GmbH

    Managing Director

    Niklas Runge

    runge.tv GmbH

    Head of Business Development

    Ric Scheuß

    Tro GmbH

    Managing Partner

    Lisa Schiffer

    HMR International GmbH & Co. KG

    Project Manager

    Prof. Dr. Werner Schwaderlapp

    Landesanstalt für Medien Nordrhein-Westfalen

    Chairmann

    Jewell Sparks

    Metro AG

    Global Head of Innovation

    Scouting and Inclusion

    Till Stein

    Lagerfeuer Medienproduktion UG

    Managing Director

    Frederik Tautz

    Ketchum Pleon GmbH

    Tautz, Executive Director Digital

    Lars Terlinden

    City of Düsseldorf Office of Economic Development

    Head of the Competence Center for Creative Industries

    Stefan Trockel

    Publicis Pixelpark

    Director Strategy

    Christian Voss

    Sedo GmbH

    CMO

    Jochen Voss

    Prime Productions GmbH

    Crossmedia Producer

    Vicky Wagner

    Ketchum Pleon GmbH

    CEO

    Irmin Wiechmann

    Encoding Management Service –

    EMS GmbH

    Managing Director

    Peter Wilhelm

    VERY US a division of WVG Medien GmbH

    Business Development Manager

    Johannes Winkelhage

    Deutsche Telekom AG

    Head of Think Tank

    Wolfgang Wilke

    miramedia

    Managing Partner

    Christopher Zappenfeld

    SWARM Protein

    Co-Founder

    Dr. Babak Zeini

    futurest GmbH

    Founder

  • THE STATE

    Welcome to Germany’s Digital Powerhouse
    North Rhine-Westphalia & City of Cologne

    Welcome to NRW, one of the most economically powerful metropolitan regions in Germany and Europe. With over 24,000 companies in the media and communications sector, more than 412,000 employees, and a turnover of almost 122 billion Euros, the federal state has developed into the leading media and creative hub. No federal state brings more companies and employees together across the whole gamut of media formats. Whether it is games, film, television, design and advertising, mobile, IT or publishing. NRW has evolved as the Number One centre of the media and creative industries.

    Cologne is one of the leading digital capitals in Germany with its high creative atmosphere and an outstanding location for global events such as gamescom, dmexco, ART COLOGNE, c/o pop, Film Festival Cologne or lit.cologne. Two of the biggest broadcasters, WDR and the RTL Group, are located in Cologne. Several hundred production companies and service providers ensure that over 30% of the programs viewed on German television originate in Cologne.


    Short Facts

    • Germany’s leading media, communications and creative industries location
    • home to internationally operating media and telecommunication companies, e. g. Deutsche Telekom, Bertelsmann, Vodafone, WAZ
    • home to leading TV broadcasters WDR, RTL, VOX, Super RTL, n-tv, Phoenix
    • home to 8 of the top 10 TV producers in Germany, one-third of programme minutes produced in Germany
    • highly professional service-providers and personnel
    • excellent universities, colleges and hubs providing a huge talent pool
    • advertising location with biggest turnover home to leading design & marketing agencies such as Grey, BBDO, OMD
    • booming games cluster including global players EA, Ubisoft, Blue Byte
    • home to every fourth game developer in Germany
    • strong web, YouTube and startup scene
    • lively and creative film scene
    • financially strongest film funding institution
    • diverse art and cultural scene featuring internationally renowned galleries
  • CONTACT US!

  • IMPRINT

    This Website is created and operated (within the meaning of Section 5 of the Telemedia Act and Section 55 of the Interstate Treaty on Broadcasting) by the Ministry of Economic Affairs, Energy and Industry of the State of North Rhine-Westphalia.

     

    Postal address:
    Ministry of Economic Affairs, Energy and Industry of the State of North Rhine-Westphalia

    40190 Düsseldorf

     

    Contact for the culture and creative industries at the ministry

    Ulrike Coqui

    T +49 (0) 211 61772 290

    ulrike.coqui@mweimh.nrw.de

     

    Editorially responsible under the German Press Law and Section 6 of the Interstate Treaty on Media Services:

    Ministry of Economic Affairs, Energy and Industry of the State of North Rhine-Westphalia

    Claudia Nussbauer
    40190 Düsseldorf

     

    Web design, technical concept and production:

    Railslove GmbH

    An der Bottmühle 5

    50678 Köln

    www.railslove.com

     

     

    Disclaimer
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